AUTOMOTIVE
MINI
A series of idents devised to build throughout The Jonathan Ross Show, highlighting the Countryman’s space. The idents were then combined to create a ‘Super Ident’, a seamless 80 sec film running across social, in cinema and dealer showrooms.
MINI COUNTRYMAN
BMW
A documentary series promoting BMW’s sponsorship of Team GB exploring what it takes to deliver ‘The Ultimate Performance’. A true documentary approach was adopted, with neither predetermined outcomes nor scripts. This film, featuring Olympic Champion, Steve Cram, was directed by Academy Award winner, Asif Kapadia, of Senna, Amy and Maradona fame.
FORD FOCUS
FORD FIESTA